My music video

Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages

This is an example of the feedback I got from facebook. Facebook helped alot as a media technology for my feedback.

Wikipedia helped me for research on different codes and conventions for my genre- it helped me to get a better understanding of much of my research. It helped me to look up in detail different films. 

Google images helped in my research alot. I googled different pig masks to use, i used it to google album covers, digitpaks, environment, first person perspective, all sorts of things which were influenced in my work throughout. 

Amazon was used to purchase the mask for my media film. As well as a number of other ones which i didnt use because they were too small and not at horrifying. 

Youtube was used to watch tutorials on how to use different media technologies such as pretzi and wordle. It was also used to watch short films and music videos. One video i found on youtube with influenced my work greatly was smack my bi*ch up. it was also used to upload my video. 

Netflix was not intentially used for this project however it benefitted me in different ways because it gave me different ideas while watching films of interest to me personally. It also gave me more of a learning on camera shots, it make me naturally connote and deconnot the codes and conventions of different aspects in film and media. 

Itunes was used to get the song which i already had for my music video. 

Using web 2.0 enabled me to gain immediate feedback from my audience which makes things easier and faster. If I had made a questionaire it would have taken longer and it is secondary information which is alot less quicker and less to the point or personal. 

The information gathered for my film was very helpful and I used some ideas for the finished version of my music video. 

The most important media i used was the digital camera. I used it to make my music video. I used a Canon camera to take better pixilated shots for my ancillaries. 

Photoshop was used for much editing on my ancillaries. Imovie was used to edit shots and cut shots and trim shots, speed up and slow down different shots, and essentially it was used to put together all my shots to create the film. 

The only problem with the internet was different connection problems I had throughout, things took longer to load, I needed a java script update for wordle, youtube videos wouldnt load properly and it froze on my home computer with different skype click to call problems on chrome. 

Apart from the downfalls of using the internet i could not have created any of this project. Blogger is the vital website i used as i need it to create posts on what i have been doing. I need the internet for research on my film. Aswell as the internet watching alot of movies and music videos on television helped me gain information on genre types and camera shots. deno and connotations. Looking in stores such as HMV enabled me to see different album covers for my ancillary work. 

Overall i have gained alot of information and understanding by learning to use new media technologies for my work. 

Question 3: What have you learnt from your audience feedback?

Question 2: How effective is your combination of your main product and your ancillary texts?

This shows my music video (Top Left) my promotion poster (Top Right) and my Digipak (Bottom Left) 

As you can see they all link with one another. The only downfall on this which I didn't realise was the actual video is all done in blak and white while the digipak and poster are done with a orange and brown colouring. The writing however is only black and white. Except for the Digipak back where there is a promotion to download the video. I did this in red so it grabs the audience's attention. 

The writing for both digipak and poster are the same. The writing was downloaded from

  DA FONT 

and is called "faith collapsing" which i like because it gives a edgy sort of feel to it. It also goes with the circus themed background. The background matches in both ancillaries and sort of could be related to drugs as it is weird and wonderful. It also draws you into the center of what is leading to so is more eyecatching for my target audience.  

Question 1: In what way's does your media product use, develop or challenge forms and conventions of real media products?

There was two types of genre I initially chose for my music video.  I had to make sure that both genres collided together well to create a successful and decent music video.  Because for a music video there is two key media types, one being sound, another being film, I had to find the genre for both the music, and the genre for the video. The song I chose was initially from a band called Massive Attack. They specialise in Trip Hop- which is a downtempo electronic, hybrid genre using elements from hip hop, jazz, soul, funk, R&B, and dub reggae. This is seen through the song I chose, expect it was a remixed version of the song by Bassnectar. Who took interest in remixing music from Metal bands such as Megadeth, Metallica and Nirvanna. Bassnectar's music is also essentially hybrid. However Bassnectars music always has some sort of Bass (Clues in the title name) and Dubstep, electro, techno and dance. 
This is a link to one of Massive Attacks songs: 
http://www.youtube.com/watch?v=DTQ6JjAEdGA

This is a link to one of Bassnectars songs:
http://www.youtube.com/watch?v=GtrwN-Cxor8

To make this collide well with the genre of the music video I decided to chose horror. The song in itself is very dark- making it the perfect choice for a horror music video. To make this work I wanted a hybrid music video- so including elements from the teen drama genre, alcohol and drug intake- this makes my music video work well. 
The conventions of a Horror Genre are:

The conventions of a Teen Drama are: 

The conventions of electronic dub music are:

The conventions of a music video include:

In my music video, I have used conventions from ALL for areas of genre representation and the key conventions for ALL areas looked at and researched for my music video. These areas are what my audience will expect to see in A) A music video, B) A genre on the narrative of the music video, C) A video promoting a song from the dubstep genre. My audience are people who listen to such music, I am one of the audience who likes the type of music. If I didn't conform to the codes and conventions for all 4 aspects of creating the music video then it would not appeal to my target audience and it wouldn't be successful because it wouldn't follow the expectations my audience would have while watching a music video of this particular genre. But because I have codes and conventions for all aspects of the genre, and the music, I have used music video camera shots, I have synced the shots to the beat of the music (which is vital when making a successful music video), I have matched the dark bassline drops with a dark genre, essentially my audience are getting exactly what they expected. In theory. But to make this even better they are getting a shocking experience when the beat drops as well as a clear narrative. 

I have tried to interpret as many different codes and conventions as possible which would be relevant for my film. The main aspect of the music video essentially is the drop. The music builds up, and as it does so, the images and what the person is doing get more extreme. The change in the music reflects the change in the characters well being. Starting first only with scenes to get ready which we presume to go out, which are correct, the music changes when the character consumes alcohol and when the beat gets faster graphic images of drug usage. We know there is a build up to a certain point in the song because the type of genre contains a drop throughout every song. We expect a drop and we get one. The music slows down before the drop, as does the movement of the character, finally falling down the stairs from the consumption of drugs and alcohol. My audience know this because they have consumed drugs and alcohol and understand what it is like not being sober. The drop is the main element because it is the change in atmosphere, a change in mood and emotion, the scene changes and becomes much more panicked and distressed. This is something the audience are drawn to, entertained by, and feel part of because it is all done in first person. 

These are some shots of my music video next to the "Smack My B*tch up" video from the prodigy. My video is in black + white.

This shot is used in the Prodigy video which demonstrates a person getting ready and doing things we has people do everyday- and when we are getting ready to go out. This shot is used in my video for the target audience to understand and expect what is going on. 

This shot of drinking showing in 1st person perspective the character which though our eyes to be seen as yourself pouring a drink. This works because you know you are consuming alcohol from the glass bottle and the mise-en-scene. This makes the audience expect the person to be getting drunker. 

This shot shows "yourself" snorting some sort of illegal drug substance which is to make you more energetic and wild. Because the audience expect this to effect how you are and act they are expecting different camera effects to make the character change throughout the video. 

This is two similar shots showing a tilting shot and camera effects. I did not have the technology on photoshop to use the same effect, so I used a blur effect and a tilting camera to demonstrate someone who is under the influence of drugs and alcohol, effecting their balance and different aspects of life. The only difference in my video is that the drunk consumption leads to horrific hallucinations which cannot be escaped until the ending of the song where it is rounded and concluded by different shots of the whole weird night and the final shot being in reverse on the stairs getting up and realising it was just a black out and the character is fine. This bit is done in silent because it gives more of an effect on the overall ending. 

Ancillaries

This is my Digitpak template. I chose to ass in tour dates because it will advertise the band more. The back cover have a "official music video" download to advertise the video because that is the main element of the whole selling of it.