Question 1: In what way's does your media product use, develop or challenge forms and conventions of real media products?

There was two types of genre I initially chose for my music video.  I had to make sure that both genres collided together well to create a successful and decent music video.  Because for a music video there is two key media types, one being sound, another being film, I had to find the genre for both the music, and the genre for the video. The song I chose was initially from a band called Massive Attack. They specialise in Trip Hop- which is a downtempo electronic, hybrid genre using elements from hip hop, jazz, soul, funk, R&B, and dub reggae. This is seen through the song I chose, expect it was a remixed version of the song by Bassnectar. Who took interest in remixing music from Metal bands such as Megadeth, Metallica and Nirvanna. Bassnectar's music is also essentially hybrid. However Bassnectars music always has some sort of Bass (Clues in the title name) and Dubstep, electro, techno and dance. 
This is a link to one of Massive Attacks songs: 
http://www.youtube.com/watch?v=DTQ6JjAEdGA

This is a link to one of Bassnectars songs:
http://www.youtube.com/watch?v=GtrwN-Cxor8

To make this collide well with the genre of the music video I decided to chose horror. The song in itself is very dark- making it the perfect choice for a horror music video. To make this work I wanted a hybrid music video- so including elements from the teen drama genre, alcohol and drug intake- this makes my music video work well. 
The conventions of a Horror Genre are:

The conventions of a Teen Drama are: 

The conventions of electronic dub music are:

The conventions of a music video include:

In my music video, I have used conventions from ALL for areas of genre representation and the key conventions for ALL areas looked at and researched for my music video. These areas are what my audience will expect to see in A) A music video, B) A genre on the narrative of the music video, C) A video promoting a song from the dubstep genre. My audience are people who listen to such music, I am one of the audience who likes the type of music. If I didn't conform to the codes and conventions for all 4 aspects of creating the music video then it would not appeal to my target audience and it wouldn't be successful because it wouldn't follow the expectations my audience would have while watching a music video of this particular genre. But because I have codes and conventions for all aspects of the genre, and the music, I have used music video camera shots, I have synced the shots to the beat of the music (which is vital when making a successful music video), I have matched the dark bassline drops with a dark genre, essentially my audience are getting exactly what they expected. In theory. But to make this even better they are getting a shocking experience when the beat drops as well as a clear narrative. 

I have tried to interpret as many different codes and conventions as possible which would be relevant for my film. The main aspect of the music video essentially is the drop. The music builds up, and as it does so, the images and what the person is doing get more extreme. The change in the music reflects the change in the characters well being. Starting first only with scenes to get ready which we presume to go out, which are correct, the music changes when the character consumes alcohol and when the beat gets faster graphic images of drug usage. We know there is a build up to a certain point in the song because the type of genre contains a drop throughout every song. We expect a drop and we get one. The music slows down before the drop, as does the movement of the character, finally falling down the stairs from the consumption of drugs and alcohol. My audience know this because they have consumed drugs and alcohol and understand what it is like not being sober. The drop is the main element because it is the change in atmosphere, a change in mood and emotion, the scene changes and becomes much more panicked and distressed. This is something the audience are drawn to, entertained by, and feel part of because it is all done in first person. 

These are some shots of my music video next to the "Smack My B*tch up" video from the prodigy. My video is in black + white.

This shot is used in the Prodigy video which demonstrates a person getting ready and doing things we has people do everyday- and when we are getting ready to go out. This shot is used in my video for the target audience to understand and expect what is going on. 

This shot of drinking showing in 1st person perspective the character which though our eyes to be seen as yourself pouring a drink. This works because you know you are consuming alcohol from the glass bottle and the mise-en-scene. This makes the audience expect the person to be getting drunker. 

This shot shows "yourself" snorting some sort of illegal drug substance which is to make you more energetic and wild. Because the audience expect this to effect how you are and act they are expecting different camera effects to make the character change throughout the video. 

This is two similar shots showing a tilting shot and camera effects. I did not have the technology on photoshop to use the same effect, so I used a blur effect and a tilting camera to demonstrate someone who is under the influence of drugs and alcohol, effecting their balance and different aspects of life. The only difference in my video is that the drunk consumption leads to horrific hallucinations which cannot be escaped until the ending of the song where it is rounded and concluded by different shots of the whole weird night and the final shot being in reverse on the stairs getting up and realising it was just a black out and the character is fine. This bit is done in silent because it gives more of an effect on the overall ending.