Research

The Prodigy- Smack my bitch up

The promotional music video for "Smack My Bitch Up", directed by Jonas Åkerlund depicts a night out in the city filmed from a first-person perspective, portraying drinking and driving, snorting cocaine, violence, vomiting, vandalism, nudity and sex. The unedited version also includes a scene of heroin use, a hit and run incident, fights with men, abuse of women, and a full sex scene. The protagonist takes a stripper (played by model Teresa May) home and has sex with her. As the stripper leaves with her things, the protagonist glances in the mirror, is revealed to be a woman, and collapses on the bed.
This video is a conversational video therefore making it unsuitable for 13- to watch. The age range target audience are roughly mid/late teens/ early twenties. However just because this video is suitable for that age range does not stop the younger years from watching it. This will be similar to my video however because my video will be available for the younger years I shall have to take into consideration how inappropriate it will be. I will have to make a point at the end of the video so it doesn't advertise the usage of drugs and alcohol, and make sure it is not glamorise through the video. 

The prodigy are a electronic dance music group therefore the genre of music being along electronic dance. The genre of song goes well with the music video because electronic dance music at gigs is typically the type of music the target audience would want to listen to on drugs. This video includes drug taking and excessive drinking. Aswell as sex, puking and violence. All on a video about someone's night out from their own eyes. Dance music is what you hear in clubs, hence why the video compilments the song so much. There has been a fisheye camera used throughout the video to give more of a sense of sight from someone, especially someone who has been influenced by alcohol and drugs.
The audience from this video would be a mass media production because it was in the charts on television. The audience would be obviously those who are fans of The Prodigy- so young adults/ adults. This is a very adult video and many adults can probably relate to it, however what makes this video so interesting is the very simple idea of showing what someone can experience on a night out- and we keep watching because it is so vulgar and we like the song.

A large quantity of the video has alot of red in it. This can show the discolouration or how colour has been enhanced when under the influence of drugs. Red connotes in this video lust. Because we see erotic clubs and naked strippers. We see the persons hands touching females without permission and  getting pushed away- which a normal accurance in a city at nighttime. Lust is a very big part of this video- but the expectations are twisted as we find out in the ending it is actually a girl when all the time we expect it is a boy.

The whole video is from vision of someone- so we see them do everything- this gives more of a relationship with the audience and the video as we imagine what it would be like to be in their shoes. Also the whole camera effect is done with fish eye so everything in the middle is enhanced and it gives more of a effect of not being sober.

Halfway through the video effects on the camera are more frequent as everything becomes more distorted and swirly to give the impression of being "trashed" as they are unable to stand, walk and see.

There is more occurrences of close up of boobs and female parts as this continuation of lust keeps on going through the video. The close up of boobs not only shows how this is what the person wants it also gives a impression that it is understandable to be more lustful and forward when you are drunk.

This is another clever camera effect as you see your hand like 5 times. Camera effects like this i want to use in my video to give a bigger and more understandable approach on people when they have been drinking and what you actually see.

The ending clip stands strong as the door is closed and the ending of the night has come. The whole point of why the person went out in the first place has been made and therefore it is another night alone without anything but sex. The closed door at the end of the hallway with a little light on shows how the person is now alone and the door is closed- the night has closed/come to an end.




This video was universally banned from television, however massive demands on MTV eventually has them relent and show the video, but only after midnight and following an MTV news warning.
My video will be of similar genre, therefore the audience will be those who stay up late and who are old enough to understand it, but also those who are more darker in the sense of weird things happening, not everything in my video will be so strait forward, and the lustful atmosphere wont be in my video either. It will be a much more strange video- this makes my target audience in there late teens/ early twentys because not everyone older takes fascination in weird creepy things like that. My target audience will probably be niche because of the choice of track promoted. It is a remixed song therefore many people ma be unfamiliar with it.