Representation
The character in my music video so far with the shots is represented as a girl.
We know this because when she goes to the toilet we see her take toilet roll to wipe. We immediately presume its a girl because of this. The hands that are constantly shown are very delicate looking and feminine. This is also another code for the representation of the character to be a girl. The leopard print bed sheets shown in the background while the character is rolling a cigarette represents a female as leopard print is associated with girls and is seen as sexy and animalistic- (wild). We then see the type of drink consumed by the character which slightly subverts the representation of a girl. The drink is very strong, but a mixture of spirit and beer. (Beer is a code for a male drink) - the powder substance consumed by the character twists the representation of the girl around as it is seen more as a male thing to do because it isn't delicate. We still know it is a girl though. But our thoughts of the character have degraded.
The representation of the man in the pig mask completely changes the genre around when he is first seen. The pig character is represented as very mysterious as he does not say anything. His posture, position and when he appears or is just there in the shots is very horrible and is a big code for the representation of horror. When we see him (we know it is male because of the build and the type of mask and the hair and costume) he is just stood as different places. A unexpected encounter. He is represented as a villain which is a made code for the horror genre or film.
Narrative
My narrative is somewhat strange. There is two main stages. Before and after. The first stage is clearly seen as someone getting ready to go out. Having a shower, going to the toilet, having a fag, and drinking. When you see them consuming drugs it is quite surprising and in ways unexpected. This is the turning point of the video as things start to happen which put forth the horror representation. The narrative continues- someone, a girl, getting ready to go out, does the final chapter of getting less and less sober until the point she falls and blanks out. We don't know what the power is so we cannot tell if it affected her that quickly. However the falling was influenced by all the alcohol intake. (Some strong drinks). After this point we see her leave the house and the song then changes. So something much more violent and sinister. And from this point all the strange sightings are seen. The character never actually gets to the destined place. And I think perhaps that is something I need to work on as we just see her walking down a road. When the whole purpose of her doing all these things before she left the house was to go out.
Genre
The genre is a mixture of two different types. The first type is a teen genre where the audience can relate to the actions made. The second half is horror. The song goes with both genres very well. And the music video is in sync with the genre. As the song drogs which makes the genre turn slightly. The genre is seen though the alcohol and drug and smoking intakes. The horror is seen outstandingly well from the villain (the man in the pig mask) and the darkness location- a rural area with no one around. Street lights so you know it is dark this shows the representation of the genre well.
Audience
My audience are those who can relate to going out and having a good time, and those who like horror films. So people around my age and older. The audience are NOT younger children as they wouldn't understand the first half of the video. The second half of the video is for the same audience only the more sinister type. It has a very surprising turn and is unexpected which the audience will like because it is very dark.
