"Genre theory is used in the study of films in order to facilitate the categorization of films. Genre are dependent on various factors such as story line, whom the director is, what are the audience expectations et cetera. In using genre theory we create a short cut in how we are to describe films. Genre theory through it's use is a method of shortening academic works."
- http://www.main-vision.com/richard/genre.shtml
This links into my props and costume because it is important to understand the codes and conventions of different things in my music video to represent the genre and give the audience what they are looking for and what they expect. My codes and conventions is the powder substance used- this appeals to my audience as they automatically know what it is. The pig masks is a massive code for horror, as the rural area, the lighting.
The black and white theme i think is very good as you cannot see the colour of the pig mask or the colour of anything in the house. I did this because while filming different lightings make it less effective and with my camera this could be a problem. Also because it is different and people like different. It doesnt really effect the genre, but its still good!
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